Browning Performance Rimfire

[JAB]

Anyone know anything about this stuff?  Academy in Knoxville had some when I was there yesterday.  When I walked in the door there was a stack of it in 400 round boxes and a stack in 100 round boxes behind the customer service desk.  Seeing that there were so many I figured I would pick up one of the 400 round boxes on the way out.  Roughly twenty minutes later, when I got ready to check out, all of the 400 round boxes were already gone.  I guess I should have grabbed while the grabbing was good but honestly, with a 1 box per customer limit and what looked to be twenty five or thirty boxes I never imagined it would all be gone that quickly.  Lesson learned, I guess.  Anyhow, I went ahead and picked up one of the 100 round boxes.  It was $9.99 which isn't exactly a great price but is honestly about in line with what Walmart used to get for 100 round boxes of Mini-Mags and so on, especially when normal price increases are considered.  The 400 round boxes were something like $24, iirc.  Again, not as good as bulk box prices in the 'good old days' but probably about normal, now - especially if the ammo is any good.

 

 

This appears to be fairly new ammo and, if it performs as claimed - a 40 grain bullet at 1,435 fps and 183 foot-pounds of energy at the muzzle - could probably be considered 'premium' or at least 'very good'.22LR ammo.  Also, it looks like while the 100 round box like I got is hollow points the 400 round box is round nose.  According to a Guns and Ammo article from back in January of this year - which I found online at http://www.gunsandammo.com/shot-show-2016/new-browning-ammo-for-2016/#ixzz43AoN9o9F

 

 

 

The 40-gr. high-velocity lead hollow-point bullet features a muzzle velocity of 1,435 fps for maximum downrange performance. This new round is designed to develop the most amount of energy possible from a .22 LR rimfire round, developing 183 foot-pounds of energy at the muzzle. These will be available in 100-round plastic packs.

For plinking and target shooting, Browning also features a standard 40 gr .22 LR lead round nose bullet. The bullet has a black oxide coating that is ideal for feeding in semi-automatic rifles. These will be available in 400-round bulk packs.

Edited March 17, 2016 by JAB

[Sunfish]

I'd say from the packaging it's CCI made in Idaho. Browning puts their name on a lot of things other people make. Sunfish 

[Fourtyfive]

It's Winchester....

http://www.thetruthaboutguns.com/2015/09/robert-farago/new-from-browning-ammunition/ Edited March 20, 2016 by Fourtyfive

[Sunfish]

Somehow performance and Winchester don't go together in the rimfire department. The plastic boxes are nice for dumping them out in 5's. Mostly the stuff coming out of E. Alton, ILL is high production and not high performance/quality. I'm not a high volume shooter and don't mind paying for quality   

[Fourtyfive]

Saw some the other day at Nashville Gun and Knife, didn't pick any up. Got enough at the moment.

[Obiwan]

It's Winchester....
 

 

So, Miss Piggy put on lipstick, eh?