Pfizer Graffiti Ad (not for the blue pilll)

[The Average Joe]

Has anyone seen the new Pfizer ad that starts with a teenage boy going out at night with a satchel full of spray paint, in which he starts "tagging" or spray painting buildings?

After his reign of night time stealthy painting is done, the next scene shows him come home to his mother waiting at the kitchen table with a disappointed look on her face as she checks her watch.

The boy removes his satchel, hat, and coat and glares back.

He walks into his sleeping little sister's bedroom where she is apparently hooked up to oxygen and other hospital type monitors.

Then opens the blinds as she awakes and turns to look out the window. Mom walks in about this time and sees what the other two have just seen and whispers, "Thank You".

We see all the buildings in her view spray painted with message "BE BRAVE" and a floral graffiti design painted from one building to another over the length of about 2-3 buildings.

Bottom Line Question:

If Pfizer sending the right message?

I can see the message of, "do what you can to make someone feel better". Because sometime (as the ad says) it takes more than medication.

But...and there's always a but.

I'll be darned if I want some snot-nosed brat spray-painting my building that I've spent my hard earned money to maintain to make his little sister feel better.

Is this giving graffiti "artists" an out to do this as a form of feel good medicine for the sick?...or am I just knee jerking?

My first impression...I didn't like the ad.

I hate graffiti. That kind of "art" really pisses me off.

[Guest Glock23ForMe]

Playing Devi's Advocate Here:

I don't think that Pfizer wanted the general public to take this commercial seriously. It's just like any commercial, the entire point is to put something that will make you remember them. Kind of like the, "WHOA! THAT'S A LOW PRICE!!!" Staples commercials that everyone hates, it doesn't matter that they hate the commercial, the point is, they remember that.

Maybe Pfizer wants someone to feel better WHILE they're taking their medication...

[buck1032]

Dailymotion - Pfizer: Graffiti - une vidéo Art et Création

The video

[Capbyrd]

I know some "artists" and have asked them repeatedly why they paint other peoples property. I can assure you they didn't need the pfizer spot as an "out." They do it cause they are stupid and don't care about other peoples stuff. The sad thing is, most grafitti "artists" are actually incredibly talented. They just choose the wrong outlet.

[Guest SUNTZU]

If I want to reach out to young people in today's world, what is a good hook to use to get them to buy my products?