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It happened in 1967....


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On January 15, 1967, the Green Bay Packers of the National Football League (NFL) smash the American Football League (AFL)’s Kansas City Chiefs, 35-10, in the first-ever AFL-NFL World Championship, later known as Super Bowl I, at Memorial Coliseum in Los Angeles.

Founded in 1960 as a rival to the NFL, the AFL was still finding its way in 1967, and the Packers had been heavily favored to win the game. As 60 million people tuned in to watch the action unfold on television, the Chiefs managed to keep it close for the first half, and by halftime Green Bay was ahead just 14-10. The Chiefs’ only touchdown came in the second quarter, on a seven-yard pass from quarterback Len Dawson to Curtis McClinton.

The Packers, however, proceeded to break the game wide open, after safety Willie Wood intercepted a Dawson pass and returned the ball 50 yards to set up a touchdown. Green Bay scored three more times in the second half, as Elijah Pitts ran in two touchdowns and backup end Max McGee–who came on the field after the starter Boyd Dowler was injured on the sixth play of the game–caught his second touchdown pass of the day. Prior to the game, McGee had made only four receptions all season; he made seven that night, for a total of 138 yards.

The Packers’ famed quarterback, Bryan Bartlett “Bart” Starr, completed 16 of 23 passes on the night. The score at game’s end stood at 35-10, and Starr was named Most Valuable Player.

Fun Facts...

The first Super Bowl, which featured the AFL and NFL champions, took place in 1966. The game was originally called the “AFL-NFL World Championship Game,” which wasn’t exactly catchy

The game was held at the Los Angeles Coliseum, and even though ticket prices averaged just $12, it was the only Super Bowl that didn’t sell out.

Both CBS, which held the rights to broadcast NFL games, and NBC, which aired AFL games, paid $1 million for the rights to televise the first Super Bowl. While CBS produced the feed of the game, each network employed its own broadcast crews. The two networks fought for ratings points as furiously as the two teams on the field, and NBC ultimately emerged with a slightly larger audience. It remains the only joint broadcast in Super Bowl history.

When the game resumed after the halftime show, the Packers kicked the ball off to the Chiefs—a play that half the country missed because NBC was still in a commercial break because a previous sideline interview with entertainer Bob Hope had run long. To the displeasure of Lombardi, referees whistled the play dead and told Green Bay to kick the ball off a second time.

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