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It happened in 1975...


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Jaws opened across North America on 464 screens amid an unprecedented publicity blitz: $2.5m was spent on promotion, a substantial chunk of which went on TV advertising, still a novelty at that time. Promotional tie-ins, including Jaws-themed ice-creams, were everywhere. I remember being on holiday in the Isle of Man long before the film’s UK opening (it didn’t arrive here until December) and buying the novel, the T-shirt and a garish Jaws pendant, all on the strength of the insane levels of news coverage that the film’s US opening provoked. “Lifeguards were falling asleep at their stations,” remembered the film’s other producer, Richard Zanuck, “because nobody was going in the water; they were on the beach reading their book”. In the first 38 days of its release, Jaws sold 25m tickets; its rentals in 1975 were a record-breaking $102.5m. When adjusted for inflation, the film’s total worldwide box office is now estimated at close to $2bn.

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Posted

I was 5 years old when that movie came out. My sister went to see it. It scared the crap out of her. I got to see when they finally brought out on tv a few years later, and it did the same to me.

Posted

I was about a month old....

 

I do remember my Mom having the book. As a 12 year old the cover both excited me (nude lady swimming 😉) and terrified me. Of course even in the movie I don't think the shark is that big. Those teeth on the cover are like 18 inches long is proportioned the same as the lady. Lol

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Posted

I read the book while stationed in Germany in 1974. I saw the movie shortly after I came home in 75.  Great movie, now considered a classic. :up:

But it did leave out one small detail. In the book, Hooper slept with Mrs. Brody. :eek:

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