Vista Outdoor Brands dropping Savage and Stevens

[MacGyver]

I'll post the article from the company itself first:

http://news.vistaoutdoor.com/2018-05-01-Vista-Outdoor-Announces-Strategic-Business-Transformation-Plan

You can look to the internet for the commentary from the earnings call - which was basically "these brands look bad for us."

You'll recall that major retailers are taking other Vista products like Camelback and Giro helmets off the shelf so long as they continue in the firearm space.

It would appear that the private equity owners are listening.

Of course, this is pretty rich coming from the company that owns CCI, Speer, Federal Premium, American Eagle, Independence, and Blazer (read the majority of the ammunition consumed in the US).

If you're reading this, you should probably note that "funding issues" could stop most of the ammo production in the US in an instant.

[mikegideon]

8 hours ago, MacGyver said:

If you're reading this, you should probably note that "funding issues" could stop most of the ammo production in the US in an instant.

You mean I will have to start assembling all those components I rat-holed when Obama got reelected? Aw shucks! Guess I'll be shooting more 45 than I planned. Double shucks.

[MacGyver]

9 minutes ago, mikegideon said:

You mean I will have to start assembling all those components I rat-holed when Obama got reelected? Aw shucks! Guess I'll be shooting more 45 than I planned. Double shucks.

Luck does in fact favor the prepared. 

[peejman]

15 hours ago, mikegideon said:

You mean I will have to start assembling all those components I rat-holed when Obama got reelected? Aw shucks! Guess I'll be shooting more 45 than I planned. Double shucks.

Probably not... 

Vista Outdoor is excited about the potential of each of our core businesses, particularly ammunition, which is our largest core business." said Metz. "An increased focus on our heritage ammunition business will manifest itself in more innovative and breakthrough new products introduced over the next few years. We also anticipate that by prioritizing this business, we will be able to invest more capital to further enhance and expand our global leadership position."

 

They're hypocracy only goes as deep as their wallets.

They'll sell Savage and Stevens to someone else. Though it seems pretty clear that the market is relatively saturated. 

[mikegideon]

2 hours ago, peejman said:

Though it seems pretty clear that the market is relatively saturated. 

Ding! We have just cut thru the PR BS. I think they're pretty stupid for spinning it that way.