The big question to answer is : Where will you generate profits? I think there is a business opportunity in the "Prepper" space, but I also don't see it as a long term business, as it is more if a trend from a general public perapective IMHO. Retailing is one option, but requires a physical storefront, staffing, and inventory. All of these are fixed costs in the short run Consulting/Services require leas overhead (only need a location) and could be profit centers, but require marketing to bring in paying clients. So do you offer the services for free to build the retail base, or do you skip the retailing altogether and become the "go to" guy in local Media and guide folks on how to get their house "prepared" You could charge like an interior designer - they don't stock inventory, or if so, very little. You could build plans for backup water, power, food and safety. And by not retailing you simply ask -- what's your budget - and then build a plan and profit margin off that.