This was my first experience of this kind, and it was an absolute blast.
I especially enjoyed the Benelli and Browning shotguns, Savage bolt rifles and Henry lever actions. Ruger's revolvers and the RIA pistols were price-point impressive, too. The smooth action of the Winchester SXP line was a nice surprise.
I was extremely disappointed with Marlin's offerings. I knew they wouldn't be as nice as the JM-marked classics, but the 336 and 1894 I tried had the worst triggers of the show. I can't believe those rifles were allowed on the show floor. Henry, Uberti and Rossi ate Marlin's lunch and took its milk money. So sad ... I'd wanted a pistol-caliber counterpart for my Marlin .30-30, and it looks like Henry is the frontrunner. One of those octagon-barreled, color-case-hardened beauties by Uberti sure would be nice, too.